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strategic marketing

maintenance, repair & operations

WHO WE ARE

We are true business partners who work with you (not so much for you) across your most pressing marketing challenges. Through simplification and coordination of your brand’s activities - for the best result.

We build on rich experience and complementary skill-sets to look at your business from different angles. With guts & gravitas to point at what’s necessary rather than what’s convenient for you or us.

We are doers, not managers.

There’s hardly anything we haven’t seen or done before. So, it won’t be too easy to scare us off with any of your issues or needs.

WHO WE ARE
WHY WE ARE HERE

WHY WE ARE HERE

In an ambiguous and complex marketing world with many moving parts,

you’ll need the substance to put things into place and make them stick

within your marketing organisation

with the consumer

WHERE GLU FITS IN

marketing & sales organisation

filling the gap between "analytics & data" and "creative intuition" 

to facilitate activities across all the moving parts

WAYS OF WORKING TOGETHER

ways of working

1. Aim at replacing your existing partners

glu is an additive component

2. Follow any individual, hidden agenda

glu is dedicated to get the right things done right

3. Stick around when glu is no more needed

glu is happy when things go well without

WHAT WE DON'T DO

PRINCIPLES

WORKING PRINCIPLES

Unveiling TRUTH

We dig deep. Because great work starts with finding truth (a very clear problem / a fundamental insight).

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Building TRUST

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We work with integrity and good intentions. Because trust is key to the composite of any strong connection.

Generating TRACTION

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We partner with our clients to put planning into action on a fast track. Because it’s shared knowledge and conviction that accelerate results.

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Ensuring a coherent brand footprint across channels and geographies

Empowering staff and agencies to work from one common platform

Cutting through the complexity of your marketing infrastructures & organisation

Triggering the most powerful universal needs with your audience

Unveiling the levers for growing and sustaining your customer base

FIVE REASONS

FIVE REASONS 

WORK

WORK - RECENT SAMPLES

CPG

CPG

Working with one of the leading global players in plant-based nutrition to rejuvenate their biggest and most long-standing portfolio brand in a fairly challenging and highly competitive market environment

Automotive

AUTOMOTIVE

Supporting a cross-functional client & agency team to redesign the communication organisation and workflows in line with required content formats and touchpoints

Energy

ENERGY

Developing a change & communications strategy to facilitate and guide all corporate messaging within the context of a successful energy transition into renewables

Consumer Staples

CONSUMER STAPLES

Development of go-to-market approaches and supporting marketing toolkits for launching a next generation consumer lifestyle device into Central and Eastern European markets with impact

Retail

RETAIL

Working with a discount retailer to establish an international campaigning model for their non-food activities that allows more effective and efficient production of creative assets across 20+ markets

NGO

NGO'S

Supporting a well-established, German-based NGO to carve out its brand footprint for enhanced emotional engagement with the private donor base and consistency across its growing global presence

Whether analytics, creative or production - glu-works great with partners who are nice and skilled:

BBDO
Chuck Studios
daviesmeyer
Performance Interactive Alliance
Scholz & Friends
VMLY&R
ABOUT

ABOUT

Portrait Photo

Benjamin Pagel

(Hamburg // Germany)

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With extensive experience in marketing consulting and strategic planning under his belt, Ben can be described as a truth seeker by nature. He thrives in ambiguous, complex environments when digging deep to discover meaningful insight from all relevant angles. Eventually, to transform insight into action that makes an impact. 

Ben has been working with renowned national and international clients, both agency side and as a consultant for many years. Probably, with co-workers and clients alike, he is best known for his ability to get to the core of any business challenge in a quick and efficient manner. Driven by a generalist, “no nonsense” approach, he aims at cutting out the noise that might distract from what matters for success.

A born Berliner and graduate from Cologne University in Business Administration, Ben has worked in strategic leadership roles across numerous geographies and industries with companies such as Mars Inc., Mercedes-Benz (China), Deutsche Bank, Vodafone, LIDL, UNICEF and many others.

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