strategic marketing
maintenance, repair & operations
WHO WE ARE
We are true business partners who work with you (not so much for you) across your most pressing marketing challenges. Through simplification and coordination of your brand’s activities - for the best result.
We build on rich experience and complementary skill-sets to look at your business from different angles. With guts & gravitas to point at what’s necessary rather than what’s convenient for you or us.
We are doers, not managers.
There’s hardly anything we haven’t seen or done before. So, it won’t be too easy to scare us off with any of your issues or needs.
WHY WE ARE HERE
In an ambiguous and complex marketing world with many moving parts,
you’ll need the substance to put things into place and make them stick
within your marketing organisation
with the consumer
WHERE GLU FITS IN
filling the gap between "data analytics" and "creative intuition"
to facilitate activities across all the moving parts
STRATEGIC MARKETING FACILITATION
across four key compenents
WHAT WE DO
WAYS OF WORKING TOGETHER
1. Aim at replacing your existing partners
glu is an additive component
2. Follow any individual, hidden agenda
glu is dedicated to get the right things done right
3. Stick around when glu is no more needed
glu is happy when things go well without
WHAT WE DON'T DO
WORKING PRINCIPLES
Unveiling TRUTH
We dig deep. Because great work starts with finding truth (a very clear problem / a fundamental insight).
Building TRUST
We work with integrity and good intentions. Because trust is key to the composite of any strong connection.
Generating TRACTION
We partner with our clients to put planning into action on a fast track. Because it’s shared knowledge and conviction that accelerate results.
1
2
3
4
5
Ensuring a coherent brand footprint across channels and geographies
Triggering the most powerful universal needs with
your audience
Unveiling the levers for growing and sustaining your customer base
Cutting through the complexity of your marketing infrastructures & organisation
Empowering staff and agencies to work from one common platform
FIVE REASONS
WORK - RECENT SAMPLES
CPG
Working with one of the leading global players in plant-based nutrition to rejuvenate their biggest and most long-standing portfolio brand in a fairly challenging and highly competitive market environment
AUTOMOTIVE
Supporting a cross-functional client & agency team to redesign the communication organisation and workflows in line with required content formats and touchpoints
ENERGY
Developing a change & communications strategy to facilitate and guide all corporate messaging within the context of a successful energy transition into renewables
CONSUMER STAPLES
Development of go-to-market approaches and supporting marketing toolkits for launching a next generation consumer lifestyle device into Central and Eastern European markets with impact
RETAIL
Working with a discount retailer to establish an international campaigning model for their non-food activities that allows more effective and efficient production of creative assets across 20+ markets
NGO'S
Supporting a well-established, German-based NGO to carve out its brand footprint for enhanced emotional engagement with the private donor base and consistency across its growing global presence
Whether data analytics, AI, creative or production - glu-works great with partners who are nice and skilled
ABOUT
Benjamin Pagel
(Hamburg // Germany)
With extensive experience in marketing consulting and strategic planning under his belt, Ben can be described as a truth seeker by nature. He thrives in ambiguous, complex environments when digging deep to discover meaningful insight from all relevant angles. Eventually, to transform insight into action that makes an impact.
Ben has been working with renowned national and international clients, both agency side and as a consultant for many years. Probably, with co-workers and clients alike, he is best known for his ability to get to the core of any business challenge in a quick and efficient manner. Driven by a generalist, “no nonsense” approach, he aims at cutting out the noise that might distract from what matters for success.
A born Berliner and graduate from Cologne University in Business Administration, Ben has worked in strategic leadership roles across numerous geographies and industries with companies such as Mars Inc., Mercedes-Benz, Vodafone, LIDL, UNICEF and many others.