Do you have a brand activation framework that guides all activities?
Do your agencies work in close alignment across a central framework?
to establish unified communications ecosystems
that deliver against clear objectives
orchestrating media and technology
for a seamless experience
glu works on:
mapping the consumer journey(s) to understand how and where to connect
identifying relevant touchpoints and understanding their potential contribution to success
reviewing channels and systems in place to define any need for adjustment
shaping the framework with clear objectives, roles and KPI’s across all touchpoints