COMMUNICATION ECOSYSTEMS

MAXIMISING REACH & CONVERSION

QUESTIONS TO ADDRESS

Do you have oversight of all your communication activities?

Do you have a brand activation framework that guides all activities?

Do your agencies work in close alignment across a central framework?

AMBITION

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to establish unified communications ecosystems

that deliver against clear objectives

APPROACH

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orchestrating media and technology

for a seamless experience

glu works on:

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consumer

journey

mapping the consumer journey(s) to understand how and where to connect

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activation touchpoints

identifying relevant touchpoints and understanding their potential contribution to success

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channel

auditing

reviewing channels and systems in place to define any need for adjustment

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ecosystem optimisation

shaping the framework with clear objectives, roles and KPI’s across all touchpoints