ANALYTICS & INSIGHT

TURNING DATA INTO INSIGHT

QUESTIONS TO ADDRESS

Do you know your consumers and what drives them?

Did you clearly identify any untapped potentials?

Do you have an approach on how to unlock those potentials?

AMBITION

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eliminating guesswork - enforcing knowledge

APPROACH

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understanding the category context of your brand

through the lens of the consumer

glu works on:

attributes

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consumer demographics & psychology

drivers

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motivations they buy into

occasions

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moments and conditions of use

buying patterns

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penetration, purchase frequency, trip size, etc.

perceptions

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what they think and feel