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Did you clearly identify any untapped potentials?
Do you have an approach on how to unlock those potentials?
AMBITION
eliminating guesswork - enforcing knowledge
APPROACH
understanding the category context of your brand
through the lens of the consumer
glu works on:
attributes
consumer demographics & psychology
drivers
motivations they buy into
occasions
moments and conditions of use
buying patterns
penetration, purchase frequency, trip size, etc.
perceptions
what they think and feel
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