ANALYTICS & INSIGHT
TURNING DATA INTO INSIGHT
QUESTIONS TO ADDRESS
Do you know your consumers and what drives them?
Did you clearly identify any untapped potentials?
Do you have an approach on how to unlock those potentials?
eliminating guesswork - enforcing knowledge
understanding the category context of your brand
through the lens of the consumer
glu works on:
consumer demographics & psychology
motivations they buy into
moments and conditions of use
penetration, purchase frequency, trip size, etc.
what they think and feel