top of page

ANALYTICS & INSIGHT

TURNING DATA INTO INSIGHT

QUESTIONS TO ADDRESS

Do you know your consumers and what drives them?

Did you clearly identify any untapped potentials?

Do you have an approach on how to unlock those potentials?

AMBITION

small3.png

eliminating guesswork - enforcing knowledge

APPROACH

small3.png

understanding the category context of your brand

through the lens of the consumer

glu works on:

attributes

attributes.png

consumer demographics & psychology

drivers

drivers.png

motivations they buy into

occasions

occasions.png

moments and conditions of use

buying patterns

buying-p.png

penetration, purchase frequency, trip size, etc.

perceptions

perceptions.png

what they think and feel

bottom of page