Is your brand clearly guiding your marketing behaviours?
How much do consumers really know about your brand?
maximising penetration with meaningful depth
building on truths that drive trust inside-out
glu works on:
understanding the category context
category drivers and the competitive landscape that inform a relevant and distinctive footprint
assessing capa-bilities and assets
the available resources to build a powerful and credible brand
defining a brand purpose
the fundamental reason for being that motivates staff and consumers alike
the brand role
the way that the brand delivers to its purpose and the consumer’s needs