CREATIVE EXPRESSION
GETTING THE MESSAGE ACROSS
QUESTIONS TO ADDRESS
Do you have clarity on your creative assets and how to apply them?
Do you feel your brand is “reinvented” creatively too often?
Is your management truly acting as a guardian of your brand?
AMBITION

providing a well-groomed playground
that empowers effective creativity
APPROACH

directing creative to where it works hardest
glu works on:

brand
storytelling
inspiring campaign developments with big idea infusion

messaging architecture
directing the story to tell across channels and audiences

creative
guidelines
defining the creative blueprint for content deployment