CREATIVE EXPRESSION

GETTING THE MESSAGE ACROSS

QUESTIONS TO ADDRESS

Do you have clarity on your creative assets and how to apply them?

Do you feel your brand is “reinvented” creatively too often?

Is your management truly acting as a guardian of your brand?

AMBITION

providing a well-groomed playground

that empowers effective creativity

APPROACH

directing creative to where it works hardest

glu works on:

brand

storytelling

inspiring campaign developments with big idea infusion

messaging architecture

directing the story to tell across channels and audiences

creative

guidelines

defining the creative blueprint for content deployment